Mass Media is usually the termed used when describing the emergence of media empires and the influence they harbour so when it comes to deciding what kind of media would be best- it should be assumed that it should spread across a variety of mediums and particularly the ever-growing resource of the Internet- which can be utilized most effectively if one possesses entrepreneurial traits. Many forms of traditional media are already combining elements of old and new media formats to stay relevant on into the 21st century so any media empire can't underestimate or overlook the power of offering mixed media services and presentation (in the forms of news blogs, videos, podcasts, Twitter and Facebook updates and so on)
Encompassing a broad range of mediums (Film, television, radio, newspaper, online services etc) helps fulfill modern mass media's role as a kind of cultural industry with the associated driving economic factors backing it up (Steven P, 2003, pg 55) and this is integral to the successful running of a media empire
An expanding, cross-sectional oligarchy seems to be the format that the main media giants have accumulated their power and it appears that they have proven to be the most effective methods of acquiring power and influence not just in the nation of the company/ies origin, but also internationally.
Steven, P 2003, The no-nonsense guide to the global media,
New Internationalist, Oxford, pp. 37–59.
Steven, P 2003, The no-nonsense guide to the global media,
New Internationalist, Oxford, pp. 37–59.
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