Friday, 20 July 2012

Week 1 Globalisation


Topic 1- The Trend of Globalisation



 Globalisation seems to be the trend of today, the trend of the modern world; however it raises the question (and quite validly too) of exactly how tangible are the effects of this apparent phenomena?  Is the majority or in fact all of the trends associated with Globalisation a true measureable thing, or merely what certain current trends of the last few decades are credited to when examined.
Well in trying to give some kind of preliminary answer, I’m going to look at the two trends which appear to make the biggest case in the pro-Globalisation debate; improving technology and the step towards open markets.
Improving technology that means the ability to transcend time and space at the touch of a button and experience an interconnected-ness between countries all over the world that was previously thought impossible. Improvements in technology for example, could be attributed to the rapidly growing amounts of expenditure centered around international brand advertising creating links between firms (Pieterse, pg 9, 2004)
The other economically driven factor I would suggest is characteristic in the pro-Globalisation debate is the gradual move towards freer trade including but not limited to the removal of tariffs, trade agreements between nations and the emphasis that nations put on encouraging their local businesses to become more competitive internationally. Media & communications according to Rantanen don’t simply effect culture but also have a hand to play in all other sectors including the ways which business is conducted (2005, pg 4-5).
While these are just two traits I’ve singled out in relation to Globalistion I would suggest they are the most important ones when looking at how individuals are swept up in the accessibility of the modern world and furthermore key to how Globalisation will come to be viewed into the future.

Nederveen Pieterse, J 2004, ‘Globalization: consensus and controversies’, Globalization and culture: global mélange, Rowan & Littlefield, Lanham, Md., pp. 7–21.

2 comments:

  1. I thought your post was interesting, on topic and to the point, I understood what you were saying and agreed with your point of view, I was however confused with the white bars that covered up the initial introduction or at least that is what I assumed it was, never the less I enjoyed what you had to say. Good job.

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  2. Haha i don't know what happened to be honest, i reposted it about three times but it was still there... it only appears on the blog view but if you highlight the text, you can read it...

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